thought leadership
Articles
Here you will find a collection of our articles, posts and blogs covering everything from leadership and product management excellence to innovation and change management.
Customer-Centered: A Product Manager’s Step-by-Step Guide to Achieving Remarkable Results through Customer Engagement 🚀
Customer-Centered Product Management Guide As product managers, we all know that working with customers is essential. But here's the...
Case Study: Product Strategy for Digital Transformation in Higher Education
Executive Summary Building a higher education product strategy. In the following case study, discover how Cengage Learning revolutionized...
Calculating Feature ROI: A Step-by-Step Guide for Product Managers 📊
Introduction💡 "How are you prioritizing your product features?" This was my first thought when a colleague asked me to write this article....
🔧 Escape the Tool Trap: Process Mastery for Product Management 🏗️
🔧 Escape the Tool Trap: Process Mastery for Product Management 🏗️ Picture this: You're a product manager tasked with bringing a...
🐿️ Chasing Squirrels: The Executive Distraction Dilemma
How Product Managers Can Keep Executives Focused on Strategic Priorities Introduction 🌳 In the forest of product development,...
Honoring Our Heroes: A Memorial Day Reflection 🎖️
Memorial Day is a time for gratitude, reflection, and honoring those who made the ultimate sacrifice in service to our nation. As we pause...